Read James Robert Lay’s Best-selling Books
James Robert offers help and hope for marketing, sales, and leadership teams through multiple books, including his bestseller, Banking on Digital Growth, so that they can confidently level up their growth in the Age of AI.
Banking on Change
The Age of Artificial Intelligence spares no one from its transformative power. In fact, the rate at which technological change is accelerating is not just significant; it’s exponential in a way that has the power to reshape entire industries, from education to healthcare to banking.
This can feel both exciting and confusing, both opportunity-rich and overwhelming. How do we keep up? How do we move forward? What’s the next best step? The answer here lies in assessing the real obstacle to future growth: human transformation.
In this book, you will learn a strategic growth framework that can be applied to any industry—not just banking—while discovering practical strategies for avoiding common pitfalls that can quickly steal your time, energy, and attention.
With proven models and methodologies that integrate ancient wisdom with practical modern-day strategies, Banking on Change is your ultimate guide to navigating the complexities of change so you can achieve exponential growth with courage and confidence.
Banking on Digital Growth
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.
Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.
Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you’re not getting the results you hoped for. You’re also confused about what you should do next.
In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform an. You’ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader—not a cost center.
“I wholeheartedly recommend James Robert as a speaker for any event seeking to spark meaningful change and inspire innovation in the financial services industry.”
—Tina Coleman
SVP, Director of Marketing, Financial Supermarkets, Inc.